{
  "_comment": "Values taxonomy. Theme labels name the good. UI buttons: Off / Lift (seek) / Hide (avoid). Lift ranks pos higher; Hide also removes strong neg. brief = always-visible; help/how under More info. BDS names in bds-targets.json.",
  "dimensions": [
    {
      "key": "bds",
      "label": "Palestine solidarity",
      "lift": "Lift allies",
      "hide": "Hide targets",
      "brief": "Lift allies = raise solidarity employers. Hide targets = remove BDS boycott targets (does not mean “hide solidarity”).",
      "help": "You are not choosing for or against Palestine as a country name. Lift allies only raises employers with Palestine-solidarity signals. Hide targets removes BDS priority boycott targets and Israel HQ / city signals, and also raises solidarity employers.",
      "how": "Checks the company name against a BDS priority list (and related arms suppliers), plus Israel location signals (Tel Aviv, Jerusalem, Haifa, .co.il, etc.). Not every Middle East mention. US Army / State Dept are not BDS targets — use Peace over arms for those.",
      "pos": ["free palestine", "palestinian rights", "palestine solidarity", "end the occupation",
              "bds movement", "stop arming israel"],
      "neg": []
    },
    {
      "key": "environment",
      "label": "Climate & clean energy",
      "lift": "Lift clean energy",
      "hide": "Hide fossil",
      "brief": "Lift clean energy = raise renewables/climate employers. Hide fossil = also remove oil, gas, and coal firms.",
      "help": "Lift clean energy only raises clean-energy and conservation employers. Hide fossil removes oil, gas, coal, and drilling employers, and also raises clean-energy ones.",
      "how": "Reads the company name, short employer blurb, and posting for phrases like oil and gas vs renewable energy. Name hits count more than generic JD wording.",
      "pos": ["renewable energy", "clean energy", "solar", "wind power", "wind energy", "energy storage", "geothermal",
              "decarbonization", "electrification", "climate tech", "climate change", "net zero", "conservation",
              "sustainability", "environmental justice"],
      "neg": ["oil and gas", "oil gas", "fossil fuel", "fracking", "coal mining", "coal power", "petroleum", "oilfield",
              "offshore drilling"]
    },
    {
      "key": "weapons",
      "label": "Peace over arms",
      "lift": "Lift peace",
      "hide": "Hide arms firms",
      "brief": "Lift peace = raise peacebuilding/humanitarian employers. Hide arms firms = also remove weapons makers.",
      "help": "Lift peace only raises peacebuilding and humanitarian employers. Hide arms firms removes weapons makers and defense contractors, and also raises peacebuilding employers. Does not target veterans hiring or ordinary “cyber defense” IT.",
      "how": "Matches known contractors (Lockheed, Anduril, Raytheon/RTX, …) and clear phrases like weapons system or Department of Defense. Skips bare words like military that often appear in EEO text.",
      "pos": ["peacebuilding", "peace building", "humanitarian aid", "conflict resolution", "disarmament",
              "refugee resettlement", "human rights"],
      "neg": ["defense contractor", "defense contracting", "defense industry", "military contractor", "weapons system",
              "weapons manufacturer", "autonomous weapons", "munitions", "missile", "warfighter", "combat systems",
              "department of defense", "department of the army", "department of the navy", "department of the air force",
              "lockheed martin", "northrop grumman", "raytheon", "rtx corporation", "general dynamics", "bae systems",
              "l3harris", "anduril", "boeing defense", "war department"]
    },
    {
      "key": "privacy",
      "label": "Digital privacy",
      "lift": "Lift privacy",
      "hide": "Hide surveillance",
      "brief": "Lift privacy = raise privacy-first employers. Hide surveillance = also remove surveillance and data brokers — not “hide privacy.”",
      "help": "Lift privacy raises privacy-first and digital-rights employers. Hide surveillance removes surveillance products and data brokers, and also raises privacy-first employers.",
      "how": "Looks for phrases like end-to-end encryption or civil liberties versus mass surveillance, facial recognition, or spyware.",
      "pos": ["civil liberties", "digital rights", "privacy first", "privacy focused", "privacy preserving",
              "privacy by design", "privacy engineering", "end to end encryption"],
      "neg": ["mass surveillance", "surveillance technology", "facial recognition", "predictive policing", "spyware",
              "data broker", "warrantless"]
    },
    {
      "key": "finance",
      "label": "Fair finance",
      "lift": "Lift fair lenders",
      "hide": "Hide predatory",
      "brief": "Lift fair lenders = raise credit unions and CDFIs. Hide predatory = also remove payday and title-loan firms.",
      "help": "Lift fair lenders raises credit unions, CDFIs, and inclusive finance. Hide predatory removes payday, title-loan, and predatory lenders, and also raises inclusive-finance employers. Ordinary banks are not scored as a class.",
      "how": "Matches specific phrases (payday loan, predatory lending, credit union, microfinance). A generic “bank” mention is ignored.",
      "pos": ["credit union", "cdfi", "community development financial", "microfinance", "financial inclusion",
              "affordable housing", "impact investing"],
      "neg": ["payday loan", "payday lending", "title loan", "predatory lending", "debt collection", "debt collector"]
    },
    {
      "key": "harm",
      "label": "Harm reduction",
      "lift": "Lift harm reduction",
      "hide": "Hide tobacco/gambling",
      "brief": "Lift harm reduction = raise cessation and recovery programs. Hide tobacco/gambling = also remove those operators.",
      "help": "Lift harm reduction raises harm-reduction programs. Hide tobacco/gambling removes tobacco, vaping, and gambling operators, and also raises harm-reduction employers.",
      "how": "Looks for tobacco company / casino operator / online betting style phrases — not a one-off “casino night” party or a public-health tobacco-control role.",
      "pos": ["harm reduction", "smoking cessation", "addiction recovery", "problem gambling"],
      "neg": ["tobacco company", "tobacco industry", "cigarette", "vape", "vaping", "e cigarette", "sportsbook",
              "online betting", "online gambling", "online casino", "casino operator", "igaming"]
    },
    {
      "key": "labor",
      "label": "Fair workplaces",
      "lift": "Lift fair work",
      "hide": "Hide bad schemes",
      "brief": "Lift fair work = raise worker-owned and unionized employers. Hide bad schemes = also remove commission-only / unpaid-trial postings.",
      "help": "Lift fair work raises worker-owned, unionized, and benefit-corp employers. Hide bad schemes removes commission-only or unpaid-trial schemes, and also raises fair-workplace employers.",
      "how": "Lift signals include employee owned, union represented, B Corp, living wage. Hide signals include commission only, unpaid trial, union busting.",
      "pos": ["employee owned", "worker owned", "worker cooperative", "employee ownership", "collective bargaining",
              "unionized", "union represented", "living wage", "profit sharing", "four day work week", "b corp",
              "benefit corporation"],
      "neg": ["commission only", "100 commission", "unpaid trial", "union avoidance", "union busting"]
    }
  ]
}